Full Job Description
Position: Digital Content Strategist
Location: Gatlinburg, TN
Company: Apex Innovations, Inc.
Are you ready to take your career to the next level in the beautiful, vibrant town of Gatlinburg, Tennessee? Apex Innovations, Inc., a leader in cutting-edge digital solutions, seeks a creative and data-driven Digital Content Strategist to join our dynamic team. If you're tech-savvy, passionate about content, and eager to make a tangible impact within a reputable organization, we want to hear from you!
Your Role
As a Digital Content Strategist at Apex Innovations, you will play a crucial role in shaping our online presence and driving our content strategy. You will be responsible for developing, executing, and monitoring comprehensive digital content plans that align with our business goals and enhance our brand’s visibility and engagement. Your expertise will help us craft compelling narratives that resonate with our target audience.
Key Responsibilities
- Develop and implement comprehensive digital content strategies to drive traffic, engagement, and conversion.
- Conduct audience research to understand customer interests and preferences, tailoring content accordingly.
- Collaborate with cross-functional teams including marketing, design, and product development to create cohesive campaigns.
- Monitor website and social media analytics to track performance and identify areas for improvement.
- Create, edit, and curate high-quality content across various digital platforms, including blogs, social media, email newsletters, and websites.
- Optimize content for SEO to ensure maximum reach and engagement.
- Stay updated on industry trends and competitor activities to inform strategic content decisions.
- Manage content calendars and ensure timely publication of content across all platforms.
- Collaborate with influencers and stakeholders to boost brand awareness and engagement.
- Conduct A/B testing and other experiments to determine the effectiveness of different content strategies.
Qualifications
To be successful in this role, candidates should possess a blend of creative talent, analytical skills, and a passion for the digital landscape:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3 years of professional experience in digital content strategy, marketing, or a related field.
- Strong writing and editing skills, with a keen eye for detail and a commitment to delivering high-quality work.
- Proven experience with content management systems (CMS) and digital marketing tools such as Google Analytics, SEMrush, Hootsuite, or similar platforms.
- Excellent understanding of SEO principles and best practices to drive organic traffic.
- Demonstrated ability to analyze data and generate insights that inform content strategy.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva) is a plus!
- Ability to work independently as well as collaboratively in a fast-paced environment.
- A forward-thinking mindset with the ability to innovate and adapt in a rapidly changing digital landscape.
Employee Benefits
Apex Innovations values our employees and offers a competitive benefits package designed to support your individual needs and help you maintain a healthy work-life balance:
- Competitive salary based on experience and qualifications.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) retirement savings plan with company match.
- Generous paid time off (PTO) policy, including vacation and sick days.
- Flexible work hours and the option for remote work.
- Professional development opportunities to enhance your skills and knowledge.
- Access to exclusive employee discounts and perks within the community.
- A collaborative and inclusive workplace culture that values diversity and creativity.
Why Gatlinburg?
Gatlinburg, known as the gateway to the Great Smoky Mountains National Park, offers a picturesque setting for both work and play. Surrounded by breathtaking landscapes, this charming mountain town is renowned for its outdoor recreational activities, vibrant arts scene, and rich Appalachian culture. Here’s what you can look forward to when you work with us in Gatlinburg:
- Access to incredible hiking trails, stunning vistas, and outdoor adventures.
- Close-knit community and welcoming atmosphere that fosters strong connections.
- Thriving local economy that supports innovation and creativity.
- A unique blend of nature and culture that enhances both personal and professional life.
How to Apply
If you're eager to join Apex Innovations as a Digital Content Strategist, we encourage you to send your resume and cover letter detailing your experience and passion for content strategy. In your application, please include examples of your previous work, especially any projects that demonstrate your success in driving engagement and achieving results.
We are an equal opportunity employer and value diversity within our workforce. We encourage all qualified candidates to apply, regardless of race, gender, age, or background.
Join us in making a difference in the world of digital content and let your creativity shine. Apply today and start your journey with Apex Innovations in Gatlinburg, TN!